A product of The Culture Group · The writing and the podcasts
Field notes from the operator’s chair.
The lessons from the companies get published here. Sourced numbers, scored predictions, and every piece in text and audio. By Steven F. Gonzalez.
Read the Lab (opens in a new tab)The family
- 2
- Podcasts. The Culture Lab and From Scrubs to Strategy
- Inc.
- And Forbes. Steven’s columns, each narrated


What it is
The writing and the podcasts.
Field notes, the newsletter and The Culture Lab podcast, with From Scrubs to Strategy as a series inside it.
Field notes
Text and audio.
Every note can be read or played. Sourced numbers, and predictions scored in public on the Ledger.
Columns
Inc. and Forbes.
Steven’s columns for Inc. Magazine and the Forbes Business Council, each with its own narration.
Ask the Lab
Ask in your own words.
Every answer is written only from the field notes, with a link to every passage it used.
Listen
Two shows. One voice.
Follow on Spotify or YouTube.

The Culture Lab
The field notes, read aloud.

From Scrubs to Strategy
A series inside The Culture Lab.
Recent
The latest notes.
The family
One parent. Four products and services.
The Culture Group operates the companies and builds what they run on. Each product has one job.

Next
Every lesson, written down.
The Lab lives on cultureai.com, with every note, both shows and Ask the Lab.


