Skip to content
The LetterOne dated call on the recordLetter 002 grades it in 328 daysRead Letter 001
The Culture GroupThe Culture Group
Say aloha

The structure · One parent, four products and services

How the Group is built.

The Culture Group is the parent. It operates and builds care delivery companies, and four products and services run under it as one family: The Culture Lab, the Culture System, CultureAI and The Culture Studio.

01The parent

The Group operates the companies and builds them.

The Group guides and directs the companies, with clear responsibility: it sets direction and owns the results. Each company runs its own work under the Culture System, on CultureAI; the lessons get published in the Lab; and the Studio builds the sites, apps and content, for our companies and for healthcare companies like them. HealthView Home Health, founded in 1967, and HealthView Hospice and Palliative Care were the first companies on the platform. The Group itself runs on it too, as an operating business.

  • HealthView Home Health, founded in 1967, the first company on the platform.
  • HealthView Hospice and Palliative Care, the second.
  • The Culture Group itself, run on the same platform as an operating business.
  • The companies we add, folded in the same way.
How the Group is builtThe Culture Group is the parent at the top. Beneath it on one side are the companies it operates: HealthView Home Health, founded in 1967, HealthView Hospice and Palliative Care, and room for the next company we add. Beneath it on the other side are its four products and services, side by side: The Culture Lab, the writing and the podcasts; the Culture System, the operating model; CultureAI, the platform; and The Culture Studio, AI-native design for healthcare companies.The Culture Groupthe parentguides and directsThe companies we operaterun under the System, on CultureAIProducts and servicesthe Lab, the System, CultureAI, the StudioHealthViewHome Healthfounded 1967HealthViewHospice andPalliative CareRoom forthe nextcompany we addThe CultureLabwriting, podcastsThe CultureSystemoperating modelCultureAIthe platformThe CultureStudioAI-native design
  • The Culture Groupthe parentguides and directsThe companies we operaterun under the System, on CultureAI
    • HealthView Home Healthfounded 1967
    • HealthView Hospice and Palliative Care
    • Room for the nextcompany we add
    Products and services
    • The Culture Labthe writing and the podcasts
    • The Culture Systemthe operating model
    • CultureAIthe platform
    • The Culture StudioAI-native design for healthcare companies
The Group
guides and directs, and owns the results.
The companies
deliver the care and run their own work.
The Culture Lab
publishes what we learn.
The Culture System
is how they run.
CultureAI
runs and measures it.
The Culture Studio
builds the sites, apps and content.

Each one has its own function. The one thing in all of them is culture.

02Products and services

The Lab writes it down. The System runs it. CultureAI measures it. The Studio builds it.

Each has one job. Together they are how every company we operate is run, measured, explained and built.

  • The Culture Lab

    The writing and the podcasts.

    Field notes, the newsletter and The Culture Lab podcast, with From Scrubs to Strategy as a series inside it. The lessons from the companies get published here.

    The Culture Lab 

  • The Culture System

    How every company we operate is run.

    The operating model and the people engineering side, for the physical world: how the companies run in offices, on visits and in the field, and how people are led, developed and measured.

    Its first chapter is The Culture OKR Playbook.

    The Culture System 

  • CultureAI

    The platform that runs and measures it.

    The digital side of the System. A platform company: the OKR app, every integration and every company on top are apps.

    Never sold. It runs the companies we operate.

    CultureAI 

  • The Culture Studio

    AI-native design for healthcare companies.

    The Group’s studio: AI-native websites, apps and social content creation for healthcare companies. The same team and the same standard that build cultureai.com, hvhh.ai and this site.

    For the companies we operate first, then for healthcare companies like them.

    The Culture Studio 

03The companies

Two companies today, and room for the next.

HealthView Home Health and HealthView Hospice and Palliative Care serve Southern California. Every agency we buy is folded in, run on the Culture System and measured on CultureAI.

  • HealthView Home HealthFounded 1967
  • HealthView Hospice and Palliative CareHospice and palliative care

The receipts → How we invest →

04The family

Five marks, one family.

The Culture Group, The Culture Lab, the Culture System, CultureAI and The Culture Studio. The official marks, as they appear everywhere we build.

  • The Culture Group
  • The Culture Lab
  • The Culture System
  • CultureAI
  • The Culture Studio