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The Culture Studio

The Culture Studio · Social content

Say what your company stands for, every week.

For healthcare companies with a story worth telling and no time to tell it. Field notes, the newsletter, the podcast and the social posts and cards, made the way The Culture Lab is made.

What it removes

Content is not the hard part. Showing up every week is.

Most healthcare leaders know what they believe and what they have learned in the field. What is missing is a system that turns it into something people read and hear, on a steady rhythm, without inventing anything.

How it works

One idea from the field, carried everywhere.

How the content engine worksFrom left to right: a lesson from the field becomes a field note, which becomes the newsletter, the podcast episode and the social posts and cards.From the fieldwhat a leader learnedA field notesourced, in their voiceNewsletter andpodcastread and heardPosts and cardsLinkedIn and more
  1. From the fieldwhat a leader learned
  2. A field notesourced, in their voice
  3. Newsletter and podcastread and heard
  4. Posts and cardsLinkedIn and more

Real screens

The Culture Lab, made this way.

The Culture Lab page on cultureai.com on a laptop
The Culture Lab on cultureai.com.
A Culture Lab field note on a phone
A field note on a phone.

What you get

A rhythm, not a campaign.

Field notes
Written in the leader’s own voice, with every number sourced.
The newsletter
Each note goes out by email to the people who signed up for it.
The podcast
Narration and episodes, with an AI voice disclosed wherever one is used.
Social posts and cards
Posts, first comments and cards sized for each channel, from the same idea.
One look
Every piece carries the company’s brand the same way.
A calendar
A steady publishing rhythm the team can see.
Steven F. Gonzalez on the Home Health Care News FUTURE stage in Dallas

Trust

Built for healthcare.

Patient data
No patient information goes into a website, an app or a post until every service that would touch it is covered by a signed business associate agreement. Until then we build with office numbers and made-up examples only.
Nothing invented
Every number has a source, and nothing is attributed to anyone who did not say it.
AI voices
Where an AI voice reads a piece, the feed and the page say so.

With the Lab

Made the way The Culture Lab is made.

The Lab is where the Group publishes what it learns: field notes, the newsletter and The Culture Lab podcast, with From Scrubs to Strategy as a series inside it.

Questions

What people ask first.

Whose voice is it?

Yours. Every piece is written in the leader’s own voice and approved by them before it goes out.

Do we need a podcast?

No. Start with the field notes and the posts; the rest can follow.

Can we post it ourselves?

Yes. Everything is yours to post, or we schedule it with you.

Steven F. Gonzalez on the Home Health Care News FUTURE stage in Dallas

Tell us what you want to say.

Start a conversation with the Group. We read every message ourselves.

Start a conversation The Culture Studio →